Writer · Editor · Growth marketer
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Lead editorial and audience growth across Substack, X, YouTube, and search.
Built and led the editorial team. Launched Coinbase Learn and the Coinbase Bytes newsletter.
Helped build GitHub's editorial team. Launched The ReadME Project and ran campaigns for a developer audience.
Longform, strategy docs, scripts, and editorial. The actual work.
A full-page ad in The New York Times making the case for a better internet built on blockchain technology—one that puts power back in the hands of users, creators, and builders.
An analysis of how bad policy decisions allow memecoins to flourish, while threatening productive technologies with legal action.
Videos, podcasts, and clips. Same ideas, different shapes.
Podcast guest appearance discussing the books that shaped our thinking across tech and culture.
Chris Dixon on the case for a user-owned internet.
Ad read by Bill Simmons
Ad read by Malcolm Gladwell
I've spent ten years at GitHub, Coinbase, and a16z figuring out how to communicate tricky ideas in ways most people can understand. I build teams, develop audiences, and write the actual stuff—from full-page ads and commercial scripts to op eds and newsletters read by millions of people.
My favorite projects are the messy, inscrutable ones. I also think that beautiful, cohesive, clear communication is the closest thing to a superpower a company can have in an era when anyone can make anything.
When I'm not working, you can find me doing escapism through books and movies set in faraway lands, and also touching grass closer to home, in the Pacific Northwest.