A decade of making things at GitHub, Coinbase, and a16z. I build content teams, grow audiences, and hoard an unreasonable number of browser tabs.
Incorrect Password
Run editorial and audience growth across Substack, X, YouTube, and search with a small, scrappy team.
Built the editorial team, launched Coinbase Learn and Coinbase Bytes. Turned a crypto exchange into something people actually read.
Helped build GitHub's editorial team and launched The ReadME Project. Figured out how to talk to developers without getting roasted.
Longform, strategy docs, scripts, and editorial. The actual work.
A full-page ad in The New York Times making the case for a better internet built on blockchain technology—one that puts power back in the hands of users, creators, and builders.
An analysis of how bad policy decisions allow memecoins to flourish, while threatening productive technologies with legal action.
Videos, podcasts, and clips. Same ideas, different shapes.
Podcast guest appearance discussing the books that shaped our thinking across tech and culture.
A conversation with Chris Dixon about his book and the case for a user-owned internet.
What we're reading
Ad read by Bill Simmons
Ad read by Malcolm Gladwell
I've spent ten years at GitHub, Coinbase, and a16z figuring out how to explain hard things simply. I build editorial teams, grow audiences, and write the stuff that actually ships—from NYT ads to product docs to podcast scripts.
I think clear writing is the closest thing to a superpower a company can have. When I'm not working, I'm reading, hiking, or deadlifting.